Ticsay Group

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Fundamentals Logo

Having experienced much success with their premium ProBlend brand of cleaning and sanitation solutions, Seatex was looking to fill a market gap with a no-frills value brand. Ticsay Group appropriately named the new product line “Fundamentals” – the basic building blocks of a cleaning program. Our logo design solution was similarly literal, communicating the new value brand with clean lines, basic colors, fundamental (cleaning) chemistry symbols and zero innuendo.

Client: Seatex Corp.