MORExchange Brand Platform

Logo Design, Visual Identity, Brand Communication

An entrepreneurial startup with a revolutionary twist on an old familiar mortgage industry, MORExchange needed straight-talking brand communication to cut through the clutter, plus an identity that communicated what they do and why their product is better. Ticsay Group delivered. From the brand name that combines ‘mortgage’ and information ‘exchange’ to the positioning, tagline, logo, identity materials and sales tools, we created a brand identity based on truthful exchange of information, easy flow of data (from Lender to Realtor to Consumer), and a pithy tagline TRUTH IN MORTGAGE which deeply resonated with consumers.