Nassco: Where People and Productivity Meet!

The leading distributor of janitorial and packaging supplies in Wisconsin deserved nothing less than a brand platform to represent exactly who they were and what they do best – that is, help customers be more productive. With a central message developed around their rich heritage of customer service, “Where People and Productivity Meet” is a nod to the past, present and future of Nassco. We created an entirely new visual and communication brand platform for them, to unify their image and identity. We started by discovering and developing Nassco’s corporate brand pillars and brand promise, then extending it to a new logo, identity, catalog, website refresh, building signage, marketing materials, and eventually a private brand label. Even the company fleet got a new look!