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Marketing Campaign | Nyco Products Company

1

Brand. New. Look!

Look, we’ve built a new brand! When Nyco redesigned our packaging, we wanted to let customers know about the new look. Dovetailing off our new website design and overall Nyco visual branding, we created a campaign designed to encourage customers to sit up and take notice. As a clever and intriguing three-word headline, BRAND. NEW. LOOK! can be interpreted in at least three if not more ways. Vibrant product photography and strong font selection did indeed cause customers to take a new look at Nyco.