Beyond Clean

ProBlend is a new brand of cleaning solutions for distributors, professional service providers, and end users that enjoy the benefits of cleaner, healthier environments. As a revolutionary hybrid between a national brand and a private label brand, Seatex Corp needed the visual identity and brand positioning of ProBlend to reflect this unique attribute. Our professional yet approachable logo design personifies the figurative blending of these two types of brands along with the literal fact that Seatex is a professional chemical blender. Categorical icons add a splash of color and structure while our aspirational tagline, BEYOND CLEAN, is broad enough to appeal to ProBlend’s multiple market segments and leaves customers feeling like ProBlend is much more than just another cleaning product line. Our integrated ProBlend brand marketing program included:

Brand platform development
Logo creation
Tagline / brand positioning
Icon creation
Package label design
Marketing Tool Kit
Full product line catalog
Sales literature
Sales presentations
Product price sheets
Operational documents

Client: Seatex Corp.