This Idea Rocks!

It’s tough to stand out at a trade show. We partnered with Nyco Products Company to create a campaign—ROCK YOUR BRAND—to raise awareness of their unique private chemical branding capabilities and drive traffic to their booth. Flyers and handouts were given the “cool factor” with edgy graphics, text treatments and an affixed, branded guitar pick. Central to the campaign was a drawing for a custom branded Stratocaster guitar with the winner’s logo and branding airbrushed onto it. And regular performances at the booth by YouTube sensation Alex Chadwick helped Nyco rise to the top of the charts at the show.