The Sights and Sounds of Great Design

Lyric Opera of Chicago is known for world class productions, and 2014’s The Sound of Music, featuring Broadway’s Jenn Gambatese and actor Billy Zane, was no exception. We were privileged to design The Sound of Music period-styled logo and promotional campaign to attract young and old to performances of this Richard Rodgers and Oscar Hammerstein II classic in Lyric’s American Musical Theater initiative. Campaign elements included logo design, posters, digital advertisements, direct mail, outdoor banners, bookmarks, donor event invitations, and a commemorative photo book slated to be sold at all performances. Materials reflected the familiar themes of love, family and following your dreams in a refreshed look designed to appeal to a whole new generation.